Artist Knox presented with
mobile grooming van
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| Artist knox, left, with Dina Perry at the presentation. |
IN July, Dina Perry, Wag’n Tails founder and the Cardinal Crystal Awards’ Groomer of the Century presented Artist Knox with the keys to his Wag’n Tails Pet Stylist Elite mobile grooming vehicle. Knox was the winner of the “Groomer Has It” reality show shown on Animal Planet.
“All of us in the Wag’n Tails family are so happy for Artist” said Perry. “We change lives one groomer at a time every day at Wag’n Tails but this one is truly special! Artist has set lofty goals and we know he will be a great success story. His indomitable spirit is an inspiration to the profession and we are honoured to play a small role in helping him put his dreams in motion.” she added. “Our entire staff has enjoyed working with him and they have all told me what an exceptional person he is.”
Just like all Wag’n Tails owners, Artist is completing his work with Wag’n Tails creative services to form his own unique brand. His trademark has been developed into an exterior graphics package that has become his rolling billboard to grab attention and bring in new clients to his mobile business. “Artist is a unique individual and we came up with an exciting brand and graphics package. He will get noticed” said Jason Overhulser, services manager. Wag’n Tails is also providing Artist with the tried-and-true marketing and advertising consulting they’ve been modifying and refining down to a science over their 30-plus-year history.
The entire Wag’n Tails staff is working with Artist to set up his business. Dennis Gnetz, Wag’n Tails president said “We are completing our normal business start up consulting with Artist. Just like all of our other customers, we spend a great deal of time helping get them started. Sales and marketing, business planning, routing, scheduling — everything under the mobile grooming banner we provide our customers help with.
“Wag’n Tails is wonderful to work with. Everyone on their staff kept in constant contact and answered every question I had and man, I had some!” said Knox. “Lou was a great help in getting my business plan completed and Jason in graphics was a real pleasure to work with. Every member of the staff helped me with their area of expertise and Dennis checked in to make sure I was being well taken care of.” he added. “I thought I was getting special VIP treatment and it was unbelievably helpful. I learned that they treat every single one of their customers like they treated me!
Artist attended Dina Perry’s comprehensive mobile grooming seminar at the Groom Expo trade show. Groom Expo took place on September 11-14, 2008 at the Hershey Expo Center, Hershey, PA.
