Free magazine for dog enthusiasts everywhere K9 Perspective on-line magazine. Dog information resource. Go to page one of this issue Go to page 12 of K9 Perspective issue 19 Go to page 14 of K9 Perspective issue 19 mans best friend

New Product:

Organic vegetarian
dog food launched

New style dog foodWITH natural pet care products growing at nearly 20 percent per year - and interest in organic and vegetarian foods at an all time high - natural pet care pioneer PetGuard(r) now offers pet owners complete and balanced canine nutrition in a premium certified organic, vegetarian formula for adult dogs. Made with a superior blend of certified organic grains, apples, sun-ripened cranberries and nutritious organic vegetables, and enriched with all-natural vitamins and minerals, the organic vegetarian dog food provides a complete and balanced vegetarian nutrition for adult dogs in a delicious, easily digested formulation.

Sales of organic pet products grew nearly 20 percent in 2003, according to the Organic Trade Association. The new organic vegetarian food joins PetGuard's Next to Nature(r) line, which also includes organic cat food and treats, and Mr Barky's(tm) vegetarian dog biscuits.

"People today are concerned with the important relationship between nutrition and health - and that interest is extending to their pets as well," says president and co-founder Sharon Sherman. "Our organic and all-natural pet care products offer discriminating and conscientiously concerned pet parents the opportunity to provide their companion animals with the same health benefits that we all seek for ourselves."

The organic vegetarian line is a dry food available in 4.4lb resealable "keep fresh" bags, and is made with more than 95% certified organic ingredients. It contains no fillers or genetically modified ingredients. The product is completely free of by-products, artificial ingredients, sweeteners and sugar, yeast, soy, wheat and corn.

Naturally preserved with only vitamins C and E, it is high in omega-3 and omega-6 fatty acids, and is formulated to be appropriate for many dogs that have sensitivities to pork, beef, lamb or lactose products. A proprietary combination of whole grains (including organic quinoa, a primary source of complete protein), fruits and vegetables, blended with vitamins and minerals, provides a nourishing, palatable, great-tasting dinner that dogs eagerly enjoy.

Since 1979, PetGuard has offered canned and dry dog and cat food, biscuits and treats, nutritional supplements and pet grooming products through leading natural foods retailers nationwide. For more information, visit www.petguard.com


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